Meta Ads Audit · DoctorFit Coaching · act_1420…13396
The Leads Stopped And The Page Will Not Load
Two-day snapshot for Dr Hamouda and Coach Seef. Window: 27 to 28 Aug 2026, with a 10-week context trend. Judged on leads, the win event, because no booked call has ever been tracked in this account.
30/100
Account health Leads stalled, page down
The one-line answer
In the last two days you spent $78 and got 0 leads and 0 booked calls. Two days is a small sample on its own, so read it with care. But it sits inside a six-day run (23 to 28 Aug) where $205 of spend produced zero leads, right after the week of 13 Aug produced 19 leads at about $9 each. The most likely cause: your landing page doctorfitcoaching.com fails its security certificate from every tool and network we tested, so a visitor hits a "your connection is not private" wall instead of your form. On top of that, no booked call has ever been recorded in this account, so there is no way to see which ad actually makes money.
Small-sample note: the headline window is only two days, $78 spend and 1,067 impressions. We do not over-read a single quiet window. The reason this still rates critical is the six-day zero-lead streak around it, and the destination failing to load, both of which are independent of sample size.
01
The numbers that matter
Spend · 2 days
$78
1,067 impressions · CPM $73 · reach 988
Leads WIN EVENT
0
0 on $78 · recent norm was about $9 per lead
Booked calls MONEY EVENT
Not tracked
Both booked-call events read 0 for all time
Landing page status
Down
Invalid SSL certificate from every test
Click-through rate · 2 days
1.59%
Down from 2.97% over the 10-week window · CPC $4.59
Six-day lead streak · 23 to 28 Aug
0
Zero leads on $205 of spend over six days
02
Where it fell off
The account went live again on 13 Aug after a summer pause. The left chart shows leads for each active day since. They flowed for four days, then dropped to a trickle, then to zero. The right chart shows spend over the same days: money kept going out the whole time. Spend steady, leads at zero, is the classic signature of a broken destination, not a market that cooled.
Leads per day
Account total · 13 to 28 Aug
Spend per day
Account total · money kept flowing while leads hit zero
Leads flowing (13 to 16 Aug)Trickle (1 lead a day)Zero leads on live spend
03
The funnel drop-off
The two-day window, step by step. Impressions and clicks happened normally. Then nothing: zero landing page views, zero leads, zero booked calls. On its own the click count is too small to be certain, so the strongest evidence is the click-to-page-view step reading zero, which lines up exactly with the page failing to load.
1,067Impressions
reach 988 · freq 1.08
↓ 1.59% click-through rate · slightly soft
17Link clicks
CPC $4.59
↓ 0% of clicks registered a page view · the page did not load or the pixel did not fire
0Page views
nothing loaded
↓ 0 leads · no form was reached
0Leads
no opt-ins
↓ 0 booked calls · and this event is not tracked at all
0Booked calls
the money, untracked
One caveat on this funnel: across the full 10-week window this account records more leads (23) than landing page views (12), so the page-view pixel already under-counts. Do not lean on the page-view row alone. The reliable signal is that leads themselves went to zero across the last six days on live spend.
04
The funnel, walked step by step
Every live ad in the account points to one destination: doctorfitcoaching.com. I tried to load it from four separate tools and from a cloud network. It failed the security handshake every time. Here is exactly what I found and what I ruled out.
Metabolic Recovery Consult
doctorfitcoaching.com
PAGE DOWN
High ticket · $3k/mo
1Every active ad (AD1 Metabolic, AD2 Identity, AD3, AD4 Energy) sends traffic here to book a metabolic recovery consult.
2Port 80 (plain http) answers and redirects to https, so the domain is alive and DNS resolves.
3The https handshake then fails. One host IP serves a placeholder "sni-support-required-for-valid-ssl" certificate, the other rejects the handshake outright.
Leak: the site presents an invalid SSL certificate. Curl, OpenSSL and Python all get a handshake failure, and the cloud fetcher reports a self-signed certificate. A real visitor would most likely see a full-page "your connection is not private" warning and leave. Until this loads cleanly, every click is wasted.
Ruled out: this is not a dead or mistyped domain. DNS resolves fine and http redirects correctly. It is an SSL or origin misconfiguration, so the fix is a certificate fix, not a new domain. Verify in a real Chrome window right now to confirm what a customer sees.
2Both read zero across the entire 10-week pull, including the days leads were flowing.
3So even when the page worked, the account never saw a single call get booked in the data.
Leak: with no money event firing, there is no way to rank ads by revenue on a $3k/mo offer. The account is being flown blind. This is why the report is judged on cost per lead, not cost per booked call.
Best creative to date
AD4 Energy · AD2 Identity
PROVEN
about $9 CPL
1In the week of 13 Aug, before the page broke, these two angles pulled leads cheaply.
2AD4 Energy: 7 leads at CTR 3.8%. AD2 Identity: 5 leads at CTR 2.6%.
3These are the assets to relaunch on once the page and tracking are fixed.
Good news: the creative is not the problem. When the destination worked, these ads produced leads at about $9 each, which is strong for a high-ticket physician offer.
05
Campaign scorecard
Only one campaign was live in the two-day window. To judge fairly, the table shows the full 10-week context so each campaign has enough volume to read. Judged on leads, because no booked-call event has ever fired.
Campaign
Type
Spend 10wk
Spend 2d
Leads
CPL
Booked
Verdict
DoctorFit | Metabolic Recovery Consult
Leads
$661
$78
23
$29
0
FIX
Survey Funnel | 6/3 | Physician Men
Leads
$229
n/a
0
n/a
0
PAUSE
$229 (26% of the 10-week spend) went to the old June "Physician Men" survey test that produced zero leads. Everything else ran through the Metabolic Recovery Consult campaign, which produced all 23 leads at $29 each over the window (and about $9 each in its best week), but is now sending every click into a page that will not load.
06
Top 5 things to do now
Fix the landing page certificate before spending another dollar
Every live ad points to doctorfitcoaching.com, and the site fails its SSL certificate from four tools and a cloud network. A visitor most likely sees a security warning, not your form. Open the page in a real Chrome window now to confirm what a customer sees, then have whoever hosts the site reissue or reattach a valid certificate. One host IP is serving a Google placeholder certificate, which points to an origin or SSL setup that was never finished. Nothing else on this list matters until the page loads clean.
Effort LowImpact HighestRecovers all leads
Turn on booked-call tracking so you can see revenue
Two booked-call events exist in the account and both read zero for all time, even on the days leads flowed. On a $3k/mo offer that means you cannot see which ad or angle actually produces a client. Wire the "Booked Appointment Survey Funnel" event to fire on a completed booking and confirm it in Events Manager. Once it fires, every future decision can be ranked by cost per booked call instead of cost per lead.
Effort MediumImpact HighUnlocks revenue view
Pause delivery until the page is confirmed live
Over the six days from 23 to 28 Aug the account spent $205 and got zero leads, almost certainly because the destination was down the whole time. Every day it stays live is money into a broken page. Pause the Metabolic Recovery Consult campaign, fix the certificate, load the page yourself end to end, then switch delivery back on. This stops the bleed immediately.
Effort LowImpact HighSaves wasted spend
Relaunch on the two proven angles once fixed
The creative is not the issue. In the week of 13 Aug, before the page broke, AD4 Energy pulled 7 leads and AD2 Identity pulled 5, at roughly $9 a lead. Duplicate those two as fresh ads so they start a clean learning phase, point them at the now-working page, and give them a steady daily budget for 7 to 10 days before judging.
Effort LowImpact MediumRestores $9 leads
Retire the old June survey test
The "Survey Funnel 6/3 Physician Men" campaign spent $229 and produced zero leads. It is a June test that is still cluttering the account and splitting the pixel signal. Archive it so all budget and all conversion data concentrate on the one funnel that works. A single clean signal learns faster than two half-fed ones.